Palm Pre Experience Centers to Open in LA
It appears that Palm is trying out a new way to market the Pre. The company is experimenting with direct-to-consumer retail sales to sell the Palm Pre.
The strategy involves opening two “Palm Pre Experience Centers” at two upscale shopping malls in Los Angeles. Palm chose The Grove and The Americana at Brand were are both developed by Caruso Affiliated.
The Palm Pre Experience Centers will be held on outdoor locations under “an array of umbrellas” in the park areas of the shopping centers. Palm Ambassadors will then provide one-on-one tutorials with the Pre while HDTVs around the installation will broadcast the demos to larger groups.
However, there is no clear info if there will actually be Palm Pre phones available for purchase at the centers. I will I think not offering the device at these videos would not make any sense.
Well let's see if Palm's venture into direct-to-consumer retail sales succeeds. I'm sure that the webOS device will shine at the Palm Pre Experience Centers.
